The Value Of A Name

The Value Of A Name . . . Brand Identity Is Like A Fingerprint The value of a name is an extremely important asset of a business that depends on brand recognition to generate sales and build customer loyalty. In the financial world it is such a crucial part of financial success that multimillion and [...]

Social Networking – A Disruptive Technology?

Social networking is a prominent tool for communication and self-expression. It quickly expands the amount of business or personal contacts that one knows. It can also let you achieve your business marketing and networking goals as it is fast becoming one of the most powerful forms of marketing today.

Grow Your Business With Save On Local!

Grow Your Business With Save On Local! Save On Local offers a high-quality, cost-effective way for you to reach your target customers with a compelling, attractive message that gets results. Your business receives greater brand recognition and thus higher traffic, leading to bigger profits. We are a multi-channel advertiser. We provide local business advertising through [...]

Marketing Trends — What’s Hot, What’s Not.

As a small business owner, ask yourself the question: What is your business doing to keep pace with inflation, re-locations, competitors, and the economy?

If increasing sales, increasing market reach, or increasing your brand profile is a priority for the continued growth of your business, then now is the time test some exciting new marketing tactics.

Direct Mail Advertising

Advertising is a lot less expensive than a going out of business sale! To prosper, it is absolutely necessary to maintain a high profile in the community. Your existing client base will deteriorate at about 10% annually.

It’s usually not one direct mail piece or one marketing email that spurs someone to buy. It’s making sure that your customers remember who you are so when they need your product or service, they automatically think of you. Keeping your name fresh in their minds is paramount to a successful direct mail campaign so when they receive a direct marketing promotion, they will recognize it and be more likely to act on it, rather than just ignoring it because they don’t remember you.

Mobile Device Commerce Will Rewrite the Rules of Marketing

Mobile marketing is the fastest growing media category in North America. With iPhones, Blackberrys, Instincts, smart phones, mobile applications, unlimited texting packages and increased bandwidth, mobile marketing as an engagement device presents an incredible opportunity for marketers. Mobile marketing is an area of m-commerce expected to experience tremendous growth in the next 5 years.

QR Codes

QR-Codes first hit mainstream when they were initially used for tracking parts by vehicle manufacturers. After a while, companies began to see the scope for where QR-Codes could be used elsewhere within the world. Imagine a QR-code hung outside City Hall